5 Reasons to Hire a Social Media Virtual Assistant

Expand Your Online Reach with a Qualified Social Media Virtual Assistant

Social media strategy has become an essential part of any successful company. The average person spends almost two and a half hours on social media each day, and a single well-crafted social media post has the potential to reach millions of people.

More than 97% of Fortune 500 companies rely on social media marketing campaigns, but handling social media as an entrepreneur or small business owner who is trying to compete can be time-consuming and tedious. You may neglect your social media presence to focus on other tasks, such as finances and running your business.

Still, in the age where social media marketing is seen as one of the most effective advertising platforms, it is vital that you make time for your social media presence. When you simply don’t have the time, a virtual assistant can help.

What is a Social Media Virtual Assistant?

A social media virtual assistant is a talented virtual assistant (VA) who specializes in social media marketing. Social media VAs can create and repurpose content for social media, schedule posts, create graphics and other media, collaborate with influencers, respond to comments and direct messages, conduct market research, manage content calendars, create new social media profiles, and keep your existing social media profiles up to date with your latest business information.

Virtual assistants are independent contractors, usually working through an agency, so you aren’t required to provide benefits. Simply pay for the work you need and save on what you don’t.

5 Reasons to Hire a Social Media Virtual Assistant

There are many ways your business can benefit from hiring a social media virtual assistant, including:

1. Grow Your Online Presence and Get More Leads

According to LinkedIn, more than 200 million social media users visit at least one business profile each and every day. Some people even search for and discover new businesses via social media. But, if you don’t have a social media presence, these users can’t find you, and they certainly can’t get to know your business.

A social media virtual assistant can develop your social profiles, create daily posts, and engage with your followers. They can create targeted ads that are viewed by people interested in your services and these targeted ads can easily generate new leads.

2. There are No Operational Costs

If you were to hire a full-time employee to handle social media, you may have to invest in office space, provide them with a computer, and pay for their employee benefits including health insurance.

VAs, however, are independent contractors. They already have their own computer and internet access and they don’t require office space or employee benefits. This means you can grow your social media presence while saving money.

3. Social Media Virtual Assistants Can Create Quality Content

If you aren’t running your business’s social media already, chances are you’re not very well-versed in quality social media content. Maybe you don’t quite understand how social media works or can’t keep up with the latest trends. And, if you are running your social media but don’t seem to be gaining any traction, there’s probably something you’re not doing right.

Social media virtual assistants are experts at creating social media marketing campaigns. They can revolutionize your online presence by making your social media fun, interactive, and engaging. Social media VAs know the latest trends and they know what tactics really work.

If you want an effective social media presence that captures your target audience and improves conversion rates, a social media virtual assistant is exactly what you need.

4. Save Time Responding to Customer Comments and Messages

Some people already have a large social media presence, but they get so busy running their business that they fall behind in engaging with their customers. Brands that actively respond to comments and messages from their followers see higher engagement overall and better conversion rates, so it’s vital that you don’t overlook this aspect of your social media campaign.

Unfortunately, as a business owner, time is not on your side. Your time is valuable and is often spent doing more pressing tasks. Rather than worrying about your social media, a virtual assistant can take care of it all for you. Your social media VA can increase your audience interaction on your social pages, which, in return, will help your social media following grow.

5. Build a Loyal Customer Base

As your social media virtual assistant maintains your social media profiles and interacts with your followers, you will begin building a loyal audience. A customer base that is already engaged with your social media posts will pay more attention to what you say, any updates you make, and any specials that you run. They will also share your social profiles with their friends and family. This type of valuable engagement will help you establish loyal customers for years to come.

Although finding new customers is an essential aspect of business, maintaining your old customers is just as important. An effective social media VA will continually engage your audience and establish trusting relationships between your brand and your followers.

Where to Find the Best Social Media Virtual Assistant

CallBrokers is a fully managed U.S.-based company that employs talented social media virtual assistants. Our experienced VAs can save you time and money while helping you scale your business. The success of our customers makes us confident in the fact that we provide some of the best virtual assistants there are.

Regardless of your needs, we can help. We offer several different pricing tiers so you can hire part-time or full-time social media virtual assistants, paid conveniently on a monthly basis. Simply give us a call or fill out the form below and we’ll match you with the best VA for you. Get started today.